Obsolescence and Desire: Fashion and the Commodity Form
By Gail Faurschou
Fashion is an ever changing world. It appears to be the most superfluous, transitory and especially trivial. It looks at the past, present and future. It gets it meaning from who we got it from or the circumstances on which we acquired it. The wedding ring proves the importance that some fashion has. It means the permanence of the relationship, you wear only on and you never substitute it for something else.
Fashion is fickle that way. It can recycle any or every object that was once endowed with cultural value, reintroducing it as a stylized simulation of itself. Fashion can be natural, unnatural or instinctual. The fashion industry can utilize the media to make a desire for the product.
Fashion also is an ever changing industry; its products can become obsolete overnight. Not many produces have this same situation. Fashion companies seem to take advantage of this as well. Brand power is a big part of fashion as well. People seem to seek out the little label that says this was very expensive. The polo symbol for Ralph Lauren or the swoosh by Nike. It means quality and cost.
You can learn a lot from the fashion industry.
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2 comments:
Fashion is totally a fickle industry. Not only are expensive labels on clothes desirable also name brands on technology, It is a contant drive to have the latest hit thing and then what happens, does anyone remember POGS or Marbles, where have they gone now??
that is so true, I loved marbles and played them all the time. there are so many fades that come and go it seems to be a new way of life.
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