Is Time Square Dead?

In the article Time Square: Dead or Alive we can see the progression of Time Square from a place that represented New York to a place that represents the large advertisement and entertainment companies of the States. Is not enough credit given to the public to be interested in a Times Square that represents a deeper history of the city. Will the public eventually get tired of superficial "razzle dazzle" and pass on Times Square for the bigger Las Vegas? Will the lack of history force Times Square to lose its sense of place? Big bill boards and flashing lights can be found around the world from Tokyo to London, what makes Times Square unique to New York? I think eventually the spark will fade and people will pass on going to see something that they could see anywhere. A sense of place is very important to tourism and without it Times Square becomes pastiche, a second rate Vegas. We can't let these large electronic imaging companies take away or erase the sense of 'original' artist or creator. If we reuse and edit images over and over we lose a sense of creator and if we lose this then we lose a sense of place, time and identity. Time Square can be brought back to life, with it's own history it will create its own identity.