Disjuncture and Difference

The article talks about how we should not believe in ideas of globalization, it claims we should let go of separations between local and global. Rather we have moved into "scape's" which, like air currents, flow and sweep ceaselessly throughout the globe. These "scape's" are mutable and constantly change to fit our changing technologies. These "scape's" replace typical nodes and arteries usually associated with the movement of information. Is this just a way to get around negative globalization ideas? The basic framework of these new movements of communication can be described by the relationship between five dimensions of global cultural flow: (i) ethnoscapes which is the landscape of persons who constitute the shifting world; tourists, immigrants, exiles, etc. (ii) mediascapes, which disperse information through the media; magazines, television, films, newspaper within a landscape of images. (iii) technoscapes conduct global configuration, technology. (iv) finanscapes are the scapes of currency, financial movement, the stock exchange, etc. and finally (v) idoescapes which are the concatenations of images often political, terms and images, freedom, welfare, rights, etc. All these scapes run across borders and boundaries spreading information. This is all fine and dandy but really, if you can't see these scapes and they are all just speculation it seems like this is just a way of trying to get around succumbing to dreaded globalization.